In the world of startups, the term “angel investor” has become synonymous with early-stage financial backers who provide capital, mentorship, and valuable industry connections. But where does the term come from? To understand its origins, we need to travel back to the early 20th century and the vibrant world of Broadway theater. With “angels” on your side, you’ll never walk alone.

History Has its Eyes On You

The concept of angel investing can be traced back to early 1900s Broadway productions. Producing a Broadway show was, and still is a costly venture. With expenses ranging from set design and costumes to actor salaries and theater rentals, putting on a show required substantial financial backing. During this period, wealthy individuals who provided the necessary funds for these theatrical productions were dubbed “angels.” These angels climbed every mountain to see the success of many Broadway shows as they stepped in to cover the financial shortfalls that often plagued theatrical productions. Without their support, many shows would have seen the spotlight.

To Wall Street, We Go!

The term “angel” gradually transitioned into the business realm to describe these early benefactors. By the 1970s, the term “angel investor” began to be used in the context of individuals who provided capital for young, scrappy, and hungry startup companies. Just as Broadway angels took risks on unproven productions, angel investors in the business world took risks on unproven startups, providing the essential seed money these fledgling companies needed
to get off the ground. The longevity of the term “angel investor” proves it is much more than just a memory (all alone in the moonlight)

The parallels between Broadway angels and early-stage business investors are striking- proving that there is no business like show business. Both sets of angels are characterized by their willingness to take significant risks in the hopes of a substantial reward. They invest not only money but also their belief in the potential success of a venture, whether it’s a new play or a groundbreaking startup.

It's Showtime!

Today, angel investors play a critical role in the tech ecosystem, helping entrepreneurs take their shot. Angel groups can serve as the match makers – making matches between founders and investors. They often come from a successful entrepreneurship or industry background and are eager to support the next generation of innovators. Beyond just providing capital, modern angel
investors offer mentorship, industry expertise, and valuable networking opportunities. Their involvement can be the difference between a startup’s success and failure.

Angel investors typically invest during the early stages of a company’s development, often before it has proven its business model or achieved significant revenue. This high-risk, high-reward investment strategy is akin to the Broadway angels who backed productions that had yet to demonstrate their ability to attract audiences.

Life is a Cabaret

The term “angel investor” has a rich history that ties back to the golden age of Broadway. Just as theatrical angels provided the necessary support to bring plays to the stage, today’s angel investors provide the critical backing startups need to defy gravity. Their contributions are invaluable, offering financial resources, mentorship, and guidance—they give founders their shot.

Understanding the origin of the term “angel investor” gives us a greater appreciation for these individuals’ role in the tech ecosystem. They are the unseen benefactors who, much like their theatrical predecessors, help bring dreams to life and remind today’s innovators that the sun will come out tomorrow

Sign up below to get your AIO Newsletter copy delivered directly to you every month and stay up to date on everything happening in the angel investor ecosystem. 

Your Information

Name(Required)
Hidden