Participants take the role of the founding team of a start-up company. Your goal is to scale up your business. Be the first company to raise $50 million to win.
Sounds easy? You will need to attract investors along the way, match them with your company strategy, make difficult strategic choices, and deal with many unforeseen circumstances without going bankrupt in your first round.
As you play, you will go through the different life stages of a startup. If you start out without a clear strategy, everything will soon come toppling down on you. You’ll get valuable insights to help you understand the challenges of founders.
Scale Up! is built on real-world experiences and insights.
Behind every single card, there is a personal story. These stories are either seen first-hand or witnessed in close proximity to founders, investors and startup ecosystems. The investor cards are built on actual, real-life investors. More importantly, the deeper complexities and challenges are based on hundreds of investor meetings, fundraising projects, and work across the entire ecosystem.
The minimum number of participants is three teams of 2 people, but ideally, we should have four teams of 3 people. We will be inviting a founder to join each team.
Participating in the simulation will cost $375 plus HST, including a light breakfast and lunch.
“Scale Up put me in the shoes of a startup founder and gave me insights into the startup world I never otherwise would have grasped so quickly.” Helen Roth, CEO & Founder
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