Attributes of a Great Startup Investment Opportunity

For new and seasoned angel investors alike, identifying a promising startup can be both an art and a science. At the seed investment stage, startups often lack some of the traditional elements found in more mature companies, such as a full management team, a fully developed minimum viable product (MVP), or a comprehensive business plan with detailed financial projections. Despite these gaps, savvy investors recognize the potential for high returns over a 5 to 10-year horizon, provided the right attributes are present.

Key Attributes to Look For:

• Resilient and Curious Founders: A great startup often starts with a great founder. Investors should look for entrepreneurs who demonstrate a high level of curiosity and resilience. These founders are not only passionate about their vision but are also open to feedback and capable of pivoting when necessary. Their ability to articulate a clear growth trajectory towards institutional-grade growth—appealing to future financial institutions or pension funds—is crucial.
• Scalability and Market Potential: The startup should have a clear path to scalability and a significant market opportunity. Owning the rights to a product in one country is not enough; there should be a plan for international growth. This includes a well-thought-out go-to-market strategy and a vision for expanding beyond initial markets.
• Clear Financial Plan and Milestones: A solid financial plan is essential, even at the seed stage. The startup should identify the sources and uses of capital being sought and outline clear milestones. These milestones will guide the company’s progress and prepare it for future funding rounds at favorable valuations. Underfunding can lead to down rounds, which can be detrimental to both the company and its early investors.
• Potential for Value Addition: Many angel investors seek to add value beyond their financial contributions. This might involve mentorship, strategic guidance, or leveraging their networks. It is important for the founder to be open to this involvement and willing to hire experienced managers when necessary. A founder’s coachability is a key indicator of future success.
• Balanced Use of Funds: Investors generally prefer to see that the funds raised will be allocated towards marketing, sales, and market development, rather than solely on R&D. A balanced approach ensures that the product reaches its target market efficiently and begins generating revenue, which is critical for sustainable growth.
• Intellectual Property and Competitive Advantage: A startup should have a clear strategy for protecting its intellectual property. This could include filing for patents or developing proprietary technology that offers a competitive edge. Even if a provisional patent is filed, it signals that the founder is taking steps to secure the company’s innovations.
• Founder’s Coachability: The founder’s attitude towards feedback is a significant determinant of a startup’s potential. Investors should be wary of founders who are defensive or resistant to advice. A founder’s willingness to learn and adapt is essential for navigating the challenges of scaling a business.

In conclusion, while the Fear Of Missing Out (FOMO) can tempt investors to jump into opportunities, particularly after they have invested a lot of time into the diligence, a more prudent approach is to avoid being Blinded by Irrationally Induced Investment (BIII). By focusing on the attributes outlined above, angel investors can make more informed decisions and increase their chances of backing successful startups.